The news story should not have been released, the WA news media pre empted the deal after personal discussions, and so the company released a clarification to the ASX. Times square will happen, but I doubt the signage will be up this month. It looks as if the contract with Pepsi might be a precursor to something far bigger.
Sala has made the right move appointing a CFO in order to free up his time concentrating on business around the world. It's now a case of watch this space, contracts will appear out of the blue from far flung corners of the globe. If market players think Pepsi are only putting up one sign for all of Russia, then I would suggest they are naive
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