fair enough, but from the financials and my research it seems...

fair enough, but from the financials and my research it seems there is a decent sized market for the premium stores as evidenced by the rapid growth in revenue and solid FCF as well as the large amount of order growth. i would not short a $4m business able to generate $300k+ in FCF in a single quarter whilst still growing. there are even quite a few private matchmaking businesses in Aus which have made their founders rich, so i don't share the view that the model doesn't work. anyways, men aren't actually their prime customers, women are (believe it or not). men are happy to pay a few dollars on an app to get 1000s of potential matches were as women are more likely to pay a significant amount for a few quality matches.