Dawine launched in the biggest export market for Australian wines, page-15

85% of all wine consumed in China is Red so expect the online offering to be heavily weighted that way.
60% of China's annual wine sales occur during new year and Autumn festivals. So expect Piers to be out of the country a lot as the next six months will have an enourmous bearing on the sales through those festival periods.
The Chinese are learning about grape wine and the label and the story that goes with the wine/winery is more important than the wine itself. The website acknowledges this and offers excellent background on each wine.
Otis3 is correct patience is the key. This is a stock to throw in the bottom draw and forget. IMO
Pie