They have already tried discounts -...

They have already tried discounts - http://offers.airpocket.com/10percent/ there was another one of these with "free" or something on the end of the URL. Can't remember but they haven't worked so why would this new offer?

Seriously posting the same crap to the Airpocket Facebook page everyday. Is that a sold marketing strategy? Have they done any targeted Facebook advertising? Even as a BETA tester I never received an email stating the Airpocket App was now live and available to download.

I highly doubt they've even sent the SMS messages to Movistar clients yet. The downloads suggest only a very small handful have been sent an SMS. Judging by the comments on Google Play about the App not working perhaps they have stopped while they fix the bugs.