Would it be correct to say that they didn't survive this time...

Would it be correct to say that they didn't survive this time but there are multiple successful examples in the past?

I have very little knowledge of the company, only a high level overview but it seems a wonderful opportunity for a risk-balanced punt on a reversal of fortune

Any positive update from the company confirming it was a once-off disease or contamination issue, is likely to send it up in a hurry

Not saying this will come out, but if I was Mr Ashby, I would be wanting to restore investor confidence quickly and efficiently. And removing concern of that event reoccurring would be one way to do this.

From what I can see, I think this has been a panic led sell off, and it now sits way below a fair value level. But that's just my 2c and hence my reason, right or wrong, for getting a few positions as a bounce trade.