deal rational explained, page-21

Technically it has no effect at all.

e.g.

10:1 consolidation

Before:
3,000,000,000 shares at 7c = $210m Market Capitalisation

After:
300,000,000 shares at 7c = $210m Market Capitalisation


Interesting people whinge about "too many shares on issue". However post consolidation they shout it down as a negative, as laughable as the pre-consolidation negative statements.

The market (people) can be both fickle and irrational. Any negative effects whatever they may be will be short lived as the market (people) realises "NOTHING HAS CHANGED".