Not trying to spoil the party, but imo this company will stay in...

Not trying to spoil the party, but imo this company will stay in sub 35-40(very optimistic) or sub ipo price until some radical changes are being done.

To support my point,

1) deals with telco means more bloatware on phone, which customer don't like it or sometime don't even realise the function. Plus, the telco they deal with is in Philippine, having born and raised in south east asia country(more than 15 years), other than singapore. I personally don't think that the parents will spend any extra money on children protection software as they are already struggling to raise their kids in term of education fee, food and shelter. And, most of the kids are more prefer to hang around in Cyber Cafe rather than using home network.

2) have been rooting/unlocked bootloading/running custom rom/tweaking/jailbreaking my iphones/android phones, my mobile phone knowledge is considered moderately strong. Even without doing anything I mentioned above, you can already do Guided access on iOS

http://www.howtogeek.com/177366/how-to-lock-down-your-ipad-or-iphone-for-kids/

3) Google, Microsoft and Apple have been working hard on this area for a long time. So family zone pretty much like double the job for a price, even though it is cheap.

4) To my understanding, everything family zone app can do. You can do it by just using stock operating system feature. Passcode and fingerprint reader for app lock and website lock. And, by looking through the description on itunes store and google play store. They also totally forget that one thing that is so obtrusive and hard to avoid, which is advertisement through website (pop up, fake link, invisible layer& more). Any one of those can bring your kids to access something you don't want them to. On iOS, you can already install adblocker software for safari for free and even $2.00 for a really good one. So I wouldn't pay a subscription,just to use their app.

5) In regards to their family zone box, as far as I can understand, which means no more freedom and privacy for the adults, because this is a hardware based restriction/tracking and everything you do will be exposed to your partner/SO. As I mentioned above, a\what family zone intended to do, can already be done on android, iOS or windows with little of learning curve and free. And their box is cloud controlled, means family zone staff can see what you see.

https://support.microsoft.com/en-us/help/12439/microsoft-account-set-child-limits