deals done......deals to come, page-13

Playez,

briefly something along these lines would saturate the Aust/NZ market and build automatic awareness of TPM,then product blending. Every consumer would question anfd investigate TPM BS Wrinkle Creams and so on....


Initially, to identify sectors to hit for an Aust/NZ rollout:
1) Market and consumer relations through press releases and social media (for general awareness, brand building, selling)
2) Investor relations through press releases (for shareholder updates and ASX news)
3) Database farming for influencing consumers through social media

Basic outline as follows:
1) Market and consumer relations press releases and social media output (for general awareness, brand building, selling)
TV examples
General news current affairs programmes
Today/tonight topical types TV Morning shows
Sky channels topical programmes Lifestyle and body shaping programmes
Content to each of these would have to be carefully hand picked as subject frequency is lowest in this media bracket

Radio examples
AM talkback ABC radio
Regular releases for AM general regular releases for FM general

Magazine examples
Scientific press business press
Investor press medical press
General consumer press women�s and men�s glossy press
All B2B verticals plethora of online publications
Any that is applicable of the plethora of online publications

Newspaper examples
National and metro dailies local newspapers
Seniors newspapers topical newspapers
Online versions of each of these

Social media & advertising streams
Twitter Facebook
ninemsn.com setting up weblog with articles for global perspective


2) Investor relations press releases
Frequent releases to ASX to announce new developments, acquisitions, gains, etc
Organising and hosting AGM and extraordinary meetings with shareholders and potential investors
Twitter and/or weblog relations with shareholders and other investors

3)Database farming
Setting up a database farm where, by stealth, we cultivate a large number of contacts in just about any sector in the country (and eventually worldwide). Each time we branch into a new industry sector (say, acne treatment), new databases will be developed to serve them directly.
Basically this is like side-stepping the media and sending material directly to the consumers. This is powerful as with medical conditions in particular, the level of privacy gained by keeping consumers educated and in the loop through dedicated databases is a huge benefit.
The databases would vary in size from a few hundred names and contact details to anywhere up to a few hundred thousand (such as a global bodybuilding market).
Such customers would be sent a PDF newsletter.
We expect to perpetually be establishing databases as we go national and international.