FWIW it's actually more effective & sustaianable building a companies profile with smaller updates on progession of the things they can talk about than just waiting for the big news to come through & deliver.
Waiting for one deal to then jump out of the shadows really takes the whole company profile thing back to market questioning if it's a one trick pony even though it does have the current deals already under the belt. Small updates are building blocks, build awareness, build strength - a company that has built itself a strong public profile based on what is currently in motion will also benefit far greater than one that just jumps out of the shadows on a single deal with very little else of the pipeline known.
Just my 2 cents
FWIW it's actually more effective & sustaianable building a...
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