several years ago a mining type CEO said that LVT was going to...

several years ago a mining type CEO said that LVT was going to be 'a next big thing', not to be confused the 'the next big thing' ... I spoke to Microsoft sellers and partners, and it looked legit. I went in.
LVT became an Ip CoSell partner (those in the know, know what this means).
I jumped in again.
Now I just can't work out what has gone wrong. Is it the ability to execute? (direct vs channel vs hybrid - relying on channel is a dark path), or is it completeness of vision? (competition or alternate paths), or is it the marketing and value prop issue - eg 'we can't quite describe why you should care' (and why you should buy).
my thoughts...