It's a lot of guess work, think people are overstating the prices rises, only stage 3 went up 30%, 1 & 2 was more like 10%. Even if the vast majority of sales are stage 3, it's still more like 22-25% blended accross all three.
The last half report did say GM was trending towards industry averages, implying it had further to go.
Ingredient price has been stable and FX favourable. So no nasty surprises there.
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