The platform recorded ~168,000 (30 June 2022: ~182,000) new...

The platform recorded ~168,000 (30 June 2022: ~182,000) new monthly subscribers in the Quarter. As at
30 September 2022 there were ~290,000 active subscriptions (30 June 2022: ~298,000) and the gross
platform revenue generated during the Quarter was ~A$247,000 (30 June 2022: ~256,000). Emerge earns
as revenue 50% of the shareable revenue derived from the MTN Arena platform.
Emerge and MTN are targeting accelerated growth in subscriber acquisitions on the MTN Arena platform
in South Africa. Marketing activities were conducted at a lower level in the lead up to the launch of new
products and features.
During the 2020/2021 year Emerge has invested heavily into its product development and is ready to
launch enhanced platform features including enhanced user profiles, improved social engagement,
gamification, and brand hosted tournament functionality. Emerge plans to launch an updated feature rich
version of MTN Arena in the next quarter to drive value through greater subscriber acquisitions and
improved billing success rates.
MTN has 34.5 million mobile subscribers in South Africa alone, and MTN Arena has accessed more than
1.3 million new subscribers, or 4%, of the MTN South Africa subscriber base. There is further opportunity
to grow Emerge revenues in this market with MTN Arena 5G targeting the more affluent segment of MTN
subscribers.