Hi Peter,
As you have probably seen i have been a long time investor, I am a young investor so a long time investment for me is 2 years. In my generation this is seen as a lengthy investment time. This has been a huge teacher of mine in patience which I feel myself and my whole generation could be reminded of frequently haha.
I myself run a holistic business within Qld and I was advised of this investment by my Uncles around 2 years ago, within my business we have grown our holistic community to over 6000 members and it got me thinking , often the westernised medicine is frowned upon within my community especially, topics around covid have long been almost demonised within this community and outreaches far beyond our little tribe.
I have been looking accross to the sales of this / our company here at firebrick and noticed the marketing and advertising feel and look ancient .. somewhere around the early 2000's if i had to guess.. It is with my belief a vibrant , marketing strategy is needed to attract a younger market.
instagram, tiktok and facebook are powerful tools and quiet in expensive with the right strategy. within our company we have used influencers to push our product in a natural way that empowers the buyer with the ability to purchase ...
I know the budget may be tight around social media marketing, although as a suggestion you could offer influencers that have huge reach and incentive per purchase model that way there is no initial outlay of cost.
There is a frame of reference I would suggest within the younger market 20-35 where they distrust westernised medicine vacines etc and the use of firebrick is a way of avoiding illness and sickness "no more nasty cold & flu" "no more oral tablets" "this is a in the pocket or handbag product"
I would love to discuss a marketing strategy through social media free of charge as I desperately want this product to set sail !
absolutely no pressure in contacting me although if you feel any interest within my words please email me @ [email protected]
ps at the very least i would live to here some of your wisdom of the natural nature of this product? is there any adverse reactions that may concern a more sensitive market.
thank you for your time
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