Omorrisey, if you know the story of PNO, do you know the story of Deep Heat?
I found a commerical on Deep Heat from 1981 (link below). I wonder what the investors in Deep Heat back then were thinking?
Can you please explain to me why Deep Heat was sucessful and why PNO will not be?
Consumers love new products and gimmiks. With the right marketing campaign people will buy just about anything.
http://www.youtube.com/watch?v=o5-TPvdOFJE
deep heat, page-6
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