Definition of Sales, page-19

That maybe true but maybe not as well. The two things that will hamper LIFX are production cost and competition that we know of at the moment. We know they will sell as they're as we speak. We know even if the products sell at the moment we are still behind the eight ball.

It's not talking sheet when it's a fact and in your face to see. 

I suggest watching a 14 to 20min video on the production  of the lights on YouTube. It shows that they're well tested and well made but lots of testing and steps, actually surprised me a little bit. This process can't change or you may lose quality and reputation.

So it's not as simple as seeing a light bulb putting it in as shop and selling it. LIFX is a good product but in a business sense to make money LIFX need to sort some issues out. 

I do suggest watching that video on YouTube, all IMO.