< “The definition of user generated content is changing; it is...

< “The definition of user generated content is changing; it is now the product of acting in one’s own self interest,” said Looksmart CEO Dave Hills.” People save pages, and meet people who save those pages.” >

<....Looksmart’s Dave Hills noted that the impact of user generated content technology goes well beyond Google (and Yahoo). It is especially strong on a site like Looksmart, which has 25 city sites and 155 other verticals. “Based on my 27 year career in media” with Cox, 24/7, About and now Looksmart, “it won’t just be two players,” he said. “It is an extremely noisy marketplace. The technology will meet consumers; and consumers will fragment. And advertisers will find them. At the end of the day, it remains yield per 1,000 users.” >

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LC