I beleive DES did get ahead of themselves and its time to take a breather.
Understanding their business is the biggest bugbear, and your not alone, most brokers fall into the same boat. The reason your not taking up the rights offer is the same as many and the reason PTR will end up with a substantially higher holding.
Dont worry about the capital raising, its all done and dusted bar the shouting. They will get their 15 million as PRIME has agreed to take whatever the rest of us dont want. DES are also about to get 19 million from the sale of Property. Plan is to blow away debt. OPES prime has given the a head start, so DES will end up with an extra 7.5 million more than they had planned.
I have no concerns about cash flow. I only see it increasing over the next 12 months at least. (also wont have interest payments of 3 million or so a year)
A1 GP & Euro 2008 are DVD's plus digital feeds to web sites. Might be clips or whole footage. Might include some music themes, team songs etc.
It's highly unlikely DES would design a website based on content. Better to advertise on websites with existing communities. EG offer V8's on the ford forum. (http://fordaustraliaforums.com/forum/) Soccer on things like the unofficial Sydney FC (http://sfcu.com.au/) and their forum.
Perfect examples of the power of target marketing via online advertising.
DES would have to pay (perhaps in kind) to advertise and makes money from the sale of hard copies and downloads(yet to become popular).
Hard copy will pay the bills for sometime yet.
Cheers
Oscar
PS not looking too flash in my portfollio either Atm :-)
DYOR
DES Price at posting:
0.0¢ Sentiment: Buy Disclosure: Held
A personalised tool to help users track selected stocks. Delivering real-time notifications on price updates, announcements, and performance stats on each to help make informed investment decisions.
(20min delay)