Destroying Iron Ore Industry, page-13

I just want something that will make the big players pay more than the little guys so that the big boys will not always dictate the state of play. Not many mid-small players will survive if you the big players flooding the market with low cost products for extended period of time even if they currently have low debt, strong balance sheet and low operating cost. It is one thing to expand, why not expand incrementally, why flood the market? It is obviously to kill off competition and that is definitely not what we need; the entire IO market being controlled by the big 3.

Can you imagine if Coles or Safeway reduce all their products to above breakeven for extended period of time? How many of the independent grocers will survive?