I guess we have a classic pincer tactic in its marketing...

I guess we have a classic pincer tactic in its marketing campaign. 1) the end user and 2) medical professional. Whether its IT , social media, presentation at gp conventions etc, it all boils down to getting end user and medico/pharmacist accustomed to the device. Medico is the key for repeat sales imo. And it is slowly falling in place. the growth should be exponential after a critical early stage mass of professionals recommending it.
All my hypothesizing.