DIA, page-3

Well when you put it like that......

Kidding.. I think we have yet to realise the true potential of the DIA purchase by exploiting the disti channels existing. Why? Maybe lack of customers and actual products that go beyond the lab. The work we are doing with PI, Cook and Atomo need to result in actual products we can take to market and exploit the complimentary aspects of what DIA brings to the table (beyond good VitD sales). Right now, in my mind, we still have two businesses acting largely independently as opposed to one company leveraging strengths from two divisions.

All IMHO, FWIW, DYOR, blah blah blah....