It's not down-ramping or a loss of faith in OBJ, but rather a more rounded and realistic measure for basing one's expectations moving forward.
Overall great post cmk, and the above comment is exactly right. Even though I personally knew that the large international conglomerates move slowly I didn't believe or want to believe myself it would take this long to see revenues start flowing. As a investment whole we are now much more in tune with the realities mainly due to the history we've experienced with this OBJ and P&G relationship. So the speculative value given to OBJ is now a lot lower as we know any new technology product implementation will take quite a while to see revenues flow. We surely believe now that the initial products are out the way that this will now happen a lot more quickly, but is that factually true, or is it another opinion that I we want to believe is true? Time will tell but I think the market will take a much more conservative view from this point on. I can't see it making 100% jumps in share price like it did during that fateful period in 2014. What I can see is a reversal of the trend and the share price gradually increasing again on the back of increasing and sustainable revenues.
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