Dick Smith is just an astute businessman and a spin...

Dick Smith is just an astute businessman and a spin merchant..and more importantly he's a brand.

Do you really believe his intention on this latest campaign is to canvas for a sustainable future?

For just over a million bucks, he hires publicist max markson and a few blondes, puts up a big cash prize and floods our media outlets with Dick Smith the brand.

Its clever marketing.