Dick Smith is just an astute businessman and a spin...

  1. 2,801 Posts.
    Dick Smith is just an astute businessman and a spin merchant..and more importantly he's a brand.

    Do you really believe his intention on this latest campaign is to canvas for a sustainable future?

    For just over a million bucks, he hires publicist max markson and a few blondes, puts up a big cash prize and floods our media outlets with Dick Smith the brand.

    Its clever marketing.
 
arrow-down-2 Created with Sketch. arrow-down-2 Created with Sketch.