Maybe this will help understand things for those not familiar with TV2U agreements, licensing and geo-blocking.
TV2U has two partners in Brazil, SOL Telecom and CCS TV.
SOL Telecom provides the data centre infrastructure (its main business) within which TV2U servers and applications are hosted and operated, nothing more, despite the great deal of interest as to what is happening between SOL and TV2U. (
http://www.soltelecom.com.br/). SOL also owns a subsidiary that operates as an ISP in a small part of Brazil (mostly around Patos in the State of Paraiba) (
http://www.portalsol.com.br/). That helped with the implementation and pilots without involving other ISP partners.
The key player here is CCS TV. CCS TV provides the media content that TV2U distributes (
http://www.ccstv.com.br/). CCS TV currently offers several digital media packages to homes over the internet. CCS TV has 70 odd channels that it distributes, many of them (like FOX, HBO, and ESPN) are under license for distribution
only in Brazil.
Although the TV2U app can technically be downloaded from any store, the fact that it is distributing
Brazil only licensed content forbids it from making such app available outside Brazil. In fact, it is still CCS TV (the licensee) that is distributing the content using the TV2U infrastructure. Both CCS TV and TV2U as an enabler (and potentially SOL) can be sued if they breach such distribution licenses. Hence the geo-blocking to the Brazil stores only once the application went live/commercial. The same will happen in any other market TV2U operates in. So for all concerned, the app is still there, but only in the Brazil store.
Last but not least, once the TV2U site in Brazil is up and running, potential customers will have links allowing them to download the app from either Apple or Google (or other places later, like Microsoft Store, if supported).
Didn't mean to sound like a professor, but I thought this may help put things in perspective
Cheers!!