Did some reconnaissance today

Did some quick reconnaissance today on our brands.

These are just facts, anything is up for interpretation.

Reduit:

· Reduit.com got 7.2k unique website visitors in July (source: Semrush)

· 98.26% of that was direct traffic (from paid social, blogs, people typing in Reduit.com etc)

· 1.74% of that was from organic google search, the vast majority using keyword ‘reduit’

· Reduit’s Facebook page has 1,135 followers with 2 reviews (5 star)

· Reduit is running 60 separate paid ads on Facebook. Many ads are the same copy/image, likely targeting different demographics, interests etc (source: https://www.facebook.com/ads/library/?active_status=all&ad_type=all&country=ALL&view_all_page_id=107520337253772&search_type=page&media_type=all) .

Swisswell

· Swisswell.com July data doesn’t seem to have come across to Semrush. But it looks like they had 2.6k unique visitors in May, and only 138 in June (source: Semrush).

· They rank position 1 on Google search for the keyword ‘swisswell’. The next highest is position 13 (not first page) for ‘patches for knees’.

· Their organic google search traffic was 78 visitors for July. 85% of those were from Australia.

· Swisswell’s facebook page has 283 followers, and 1 lowly review of 1 star (get on it people!).

· Swisswell is running no paid facebook ads.

It looks like Wellfully has deliberately stopped Swisswell Facebook ad spend for July onwards, perhaps waiting until we can control supply. They had paid ad spend for previous months.

Just for info only.