Diesel Brothers and US growth

What are peoples thoughts on this tv show on channel 9 rush?

I've watched a few episodes here and there. It got me thinking about ARB and its prospects in the USA.

Is it a growing trend in the US for young guys to repair and modify pickup trucks?

Is that interest in modifying pickup trucks growing faster than modifying standard cars?

Perhaps its simply a function of the growing popularity of utes/trucks.

Interesting that the 3 top selling vehicles are pickups, but the US buys nearly 3 times as many SUVs/crossovers as pickups, and double the amount of standard cars to pickups.
https://santanderconsumerusa.com/blog/most-popular-suvs-trucks-cars-in-america-right-now

I guess a sustained lower oil price will help the sales trend in pickups and SUVs/crossovers and the associated increase in accessories/modification spend.

The debasement of the USD is also a tailwind I cant see changing anytime soon. What other monetary tool do they have? But thats a whole seperate topic, more suited to other threads.