Different, page-56

While on this topic...

This is a very subtle observation, but to me the slogan "keeping your family safe" is another example where wangle needs to fine tune its marketing strategy.

Imo focus should remain on the parents and the dangers of leaving children at the mercy of the internet unsupervised. I.e. a simple improvement would be "keep your family safe online"... use wfi!. Its the parents that will do the protecting, wfi is a tool to help them do that. Wfi alone wont keep your family safe, but with it parents can.

Help the customer identify the problem first. Fill them with fear, discomfort, etc Then give them the solution to make it all better.

For me... reading that slogan... without being reminded of the dangers online i'd just think, "eh whatever, my family is safe... dont need whatever that is..." .

But, like i said. Im no expert...