Digging Deeper

I've been doing some reading on the history of the foundations of this company, and I came across an article in smh.com.au, July 2016:

http://www.smh.com.au/technology/in...ded-incubator-bluechilli-20160714-gq5oyp.html

Bane Hunter was employed by Blue Chilli (an incubator).  Joel McDonald used their services according to the article.  In doing the research, the writer of this article wrote that they had uncovered a lot of disgruntled former clients.

I've said in a previous post that the vitriole against GetSwift feels personal, not to me personally, but as though there are people with agendas and grievances against some specific people affiliated with GSW.

I've encountered trolls and baiters on other share forums, but nothing like this.  It's beyond flaming, it's anger and hatred.  Where is that coming from?  Does this article give a clue?