director spends $86,337 on market , page-10

Hi Giz, I did. Cash does not equal NPAT.

COO does not look to be a bad investment, but their NPAT is $1.7M, and growth from the previous year was actually down 3% on the previous year.

Whilst COO should be debt free now/soon, we are comparing NPAT. I still don't see COO's NPAT being multiples anytime soon. They are in a fairly slow growth market. The market is already mature. The only way to grow is to take business from their main competitor.

CCF is in a very high growth market. NPAT is forcast to be many multiples of the $3.5M forecast for this year.

CCF is a fairly easy numbers game. Sign contracts, plant trees, make $$$$.

Because you only act on signed contracts, it is very easy to work on projections. I can see why the director just bought $86K's worth.