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Spending on digital marketing is different from spending on...

  1. Zeitman
    1 Posts.
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    22/04/21
    13:00
    Post #: 52649293
    Spending on digital marketing is different from spending on other things though. It's very easy to track return on ad spend if you have good data for customer lifetime value. If you can acquire customers for less than that it makes sense to maximise ad spend and sacrifice profit. But I do hope the CEO is following the data when he sets his strategy.
    RBL Price at posting: $4.32 Sentiment: Buy Disclosure: Held
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    lightbulb Created with Sketch.  Great analysis
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