What are everyone's opinion on the re-branding of the company?
Think there's a need for it? Do you like the name/logo/direction?
Interested in everyone else's thoughts.
I personally like the idea of the re-branding. The name, while I was unsure of, has grown on me also, though I still don't understand the meaning of the name. Still, their focus of distinguishing themselves as more than a forestry company is a positive in my mind.
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Discussion surrounding Rebranding
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