Greencross is currently on an aggressive buying spree, paying extremely high prices for as many independent pet stores as they can. This way they can act like a Woolworths/Coles/Bunnings and force their suppliers to supply at extremely low prices and effectively hand over any margin they would normally make on that sale. Maybe they will buy Petcircle because they are scared of competition...isn't that why they brought City Farmers?
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Will Souter, CFO
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