TV2U's analytics driven content delivery is completely awesome; imagine the revenue stream multiples from running live content delivery for advertising as compared to traditional TV. For example during the Aussie GP, Mercedes might run 1 ad every 30 mins for 1 product to all viewers. What if Mercedes could run the same 30 min content slot for all of their products simultaneously and have TV2U deliver the right Ad to the right viewer based on any number of attributes (age, gender, salary range, physical location, device being used (mobile, tablet, TV etc), viewing perferences etc etc etc). More relevant, targeted advertising = much greater sales conversions for Mercedes = much bigger advertising budget to spend with TV2U.
Also think of the gaps in viewership that Mercedes is not targeting... let's sell that to Hyundai and Toyota for their Hilux = more revenue streams again for the same 1 Ad content slot.
Oh and BTW; stock price 1.9c LMFAO this market has no idea how huge the re-rate will be IMHO
Divan TV, page-9
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