Market perception... the struggle DMP has is they built (largely) the business in Australia on the back of beating Pizza Hut to the $5 Pizza Promo back in (circa) 2015/2016... The Prior CMO tried to recently raise prices and charge more even just a little and the customers walked away in droves which they are still recovering from.. To be able to lift they need to change perception and weather the initial storm, of course this can be done by secondary Pizza's (sold) and add ons which they used to do really really well at (remember when they launched the Lava Cake..) ... that said they are the Kings of running an efficient store cost model... just need to get back to basics (their core model), add on sales and basket diversity (IMO)... and restore Franchisee profitability.. a profitable Franchisee is a Happy one and the business booms..
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