Do newsagents sell fruit?, page-70

May I suggest that they are targeting end users who will buy and use large amounts so yes it may be difficult in these former years to have a "one size fits all" type of approach. However, 30 DOT's all using several million dollars a year in Edencrete makes the current marketing approach the way to go until a universal brew is concocted...the longer it goes the more data they will have and formulations to fit more and more types of customer. Catch some big fish to get the cash flow rolling and then diversify to extend the customer base. The trials are only around 3 to 6 months for each new client (exempting the Ffed trials etc) so not too hard to make the shoe fit...IMHO.