It's telling that these 'coins' which are not coins but are...

It's telling that these 'coins' which are not coins but are represented as such, need further visual imagery to encourage interest.

What? A string of code doesn't get people excited??
Well, that's what you're buying.

I wonder how much popularity crypto would've had if it wasn't symbolised by something tangible... coins, gold, silver, $$.

Promoting something via the very characteristics and values it's supposed to eschew.
How ironic.