does a 30c valuation really sound unreasonable, page-3

Do you know the value in selling advertising space specificaly target to the viewer ?

This gets a little bit spacey but you can see the potential in the technology

http://www.nearearthllc.com/analysis/presentations/IPTV_final.pdf

Savvier marketers can use IPTV as an opportunity to efficiently target consumers. One benefit of IPTV is the ability to create niche marketing programs to benefit specific target markets. Doing so allows advertisers to utilize advertising dollars in the most cost effective manner to target viewers in certain demographic and psychographic segments.
When the IPTV stream entering the household is being sent only to that household, it is possible to insert advertising unique to that household, or even the individual television set - IPTV advertising can thus be tailored towards consumer’s preferences. This is both beneficial for the viewer who does not want to be bombarded with ads for products they will never buy and beneficial for the advertiser who does not want to waste advertising dollars on consumers who are not in their target market.

. Consider this example of a future application that could be implemented for IPTV advertisers: an IPTV subscriber is watching his favorite television show and he notices that he likes an actor’s shirt on the show. The technology can enable the viewer to navigate a mouse-like device (future television will likely include more advanced input devices) and click on the shirt to see the designer of the shirt and what retailer currently sells this particular shirt. By allowing advertisers to incorporate such interactivity into their TV advertising, IPTV offers the potential to become the supreme direct-response medium.
Much like Internet advertising, the effectiveness of a specific TV commercial can be successfully measured with IPTV, thanks to its bi-directional nature. Each step along the way, valuable data is being recorded regarding the customer’s viewing and purchasing habits. Such data will support the design of creative promotions and new business opportunities.