Picture this.. you spend the day watching car racing on your iptv and then flick over and watch a fishing program
The technology recognises that you a likely a male 20-50yrs old and into fishing and cars .
Cut to an add break .. instead of getting bombarded with ads for tampons and whiteware the gender/age/interests specific targeted advertising starts playing a advertisment from your local tackle supply shop . A special promotion runs along the bottom of your screen - for today only buy $100 worth of fishing tackle for $60 ( a'la Groupon .. ) hit the red button to accept . The cost gets charged to you credit card you go down the next day and collect your discounted goods
that is the future . P1 has the merchant base and GoConnect has the technology
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