I'd encourage to stick to more relevant comparisons. There is a big difference in wearing a Ralph Lauren logo-ed top compared to a basic from K-mart. The logo represents quality, history and just the fact that it's more expensive gives it appeal (the tosser factor). Wearing a branded top proudly is not the same as using Afterpay compared to Zippay.
I appreciate what you are trying to do but if a relevant comparison can't be thought of then maybe there isn't a point in making the comparison. Neither coca cola nor luxury-marketed goods should (seriously) be used as a comparison and a reason to invest in Afterpay.
Just my opinion.
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