Good pick up, Goosmurf. It looks like the preponderance of those Facebook comments share @Singed fingers' view.
I did note a few foreigners expressing their thanks at the international calls, but I can see how for the majority of users, this feature will not be worth the extra $30-40 per year. Personally, the international calls is not something I care for, but from a business perspective, certainly AYS (and their management, who have done this before with European resellers) are trying to target a segment of the market they know is profitable.
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