They really need some high-volume programs (vehicles priced over $100,000, like the Corvette or Land Rover), rather than brands like Lamborghini or Ferrari. They should focus more on new OEMs rather than traditional sports cars.
Times have changed.
For example, vehicles like Tesla’s Cybertruck($100k), BYD’s Yangwang U9($300k), and even Xiaomi’s SU7 ULTRA($120k) each have sales volumes more than ten times that of Ferrari and Lamborghini combined.
Does anyone know if this company is still operating?, page-6
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