It’s a tough one right, it’s not unusual for companies to sell their products cheaply (Loss leader) with the aim of getting people hooked on the product and the company can then make the money over the lifetime of the customer and improve the yield of returning customer and lower the CAC. Looks like either the product didn’t get the traction through people not adapting to the product or the marketing budget ran out before the product could obtain the critical mass required to continue. Sorry to hear about your loss on this one and agree you may as well just ride it out now. Good luck for 2023
FFF Price at posting:
2.8¢ Sentiment: Hold Disclosure: Not Held
