Until NUH can report enough quarters of revenue for its new flagship product, Boosts, I think we have to look for proxy signs of traction in the making.
Here are some proxies:
1. No. And type of of brick and mortar stores actually stocking Boosts right now
2. no. of unsolicited buyer reviews (not by the nuheara fan club) that are genuinely glowing.
3. no. Of Boosts bought online or in stores NOT returned in 30 day period.
4. % of Boosts bought that are actually being used regularly, say 3 months later, rather than collecting dust.
5. % of people who have bought Boosts who have recommended them to friends and family
Good scores on all of the above will lead to healthy and possibly exponential growth.
Products that delight sell.
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