If you Google "Pizza Hut" one of the top Google ads is a 40% discount on the price of all but value pizza range from Domino's (pick up and delivery). If you open a new window during the Domino's order process and start ordering via Pizza Hut and switch back Domino's offers a 30% discount on your order (at least was my experience researching tonight)
I understand Pizza Hut was offering 50% off last month but don't know if this is being continued this month.
Discounting might start to get more intense in 2H17 - especially if people start gaming the discounts.
If you Google "Pizza Hut" one of the top Google ads is a 40%...
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