I agree that they should know this but is hard to cut...

I agree that they should know this but is hard to cut themselves. They probably know that they have done a poor job but have been able to get away with it for over two years without any problem. Having decline for 8 consecutive quarters the have a lower base and they are ( according to Quarterly report to launch a new product in September which they will use to potentially inflate results in the short term . IMO Investors should require a presentation directly from Nielson , an update of the status of the legal case with Atlantic Candy ( Including the value of the potential risk) and an individual update on incremental contributions of all new product(Discovery World, Yowie Bites and Yowie Gummies)/ new customers initiatives ( i.e. Dollar General Including confirmation of type of sale-permanent or temporary promotional sale) and margin trends by product to be able to validate the performance.DYOR