IMHO the potential for DOU is their focus on responsible lending...

IMHO the potential for DOU is their focus on responsible lending in the BNPL sphere. Want to apply for a car loan with a $100 p/w payment? That's a credit enquiry, and a semi-forensic investigation into whether you can afford to pay $100 p/w. Even if you just finished paying a loan with the same lender for $200/w.

Afterpay can give people $250+ p/w of credit without ever asking if they *have* an income. Regulation is going to come when financial counsellors cotton onto this and start demanding BNPL's forgive debt.

DOU might have a fairly basic business model and limited relative expertise or financial backing, but IMO they're placing their bets on the banks and other lenders having their complaints heard by ASIC, eg, "Is this really responsible lending, and why can't we do the same?"