down 1 percent on a green day?, page-137

Yes i agreed with you. It's best to look across all range of growth measures possible.

Reason i assess on insta followers is that people are abandoning the use of facebook and shift their focuses onto instagram.

Hence that's why Afterpay introduced Instashop feature recently. Now we know that the majority of Afterpay users are aged between 18-35.

Afterpay partnership with retailers that have huge instagram followers will most  be a heaven made match. All in all, this will create a even bigger customer base growth but also enhancing its reputation as the most adored payment service among Millennial. 

This graph may be helpful in some way.