I think they attempted to copy the model which Steadfast applied...

I think they attempted to copy the model which Steadfast applied to insurance broking. Insurance brokers are trusted advisers who weld themselves to customers and not only sell them policies but advise them about their needs, arrange and settle claims and a host of other things.

Finance brokers sell loans for commission. I think you know how they operate.

According to a recent Four Corners program Steadfast appears to have betrayed its broker status by selling high priced insurance products of its own and recommending against other insurers' products which were proven to offer better value.