they are called, ad-editorials.... a paid advertisement, but made to appear as editorial or comment... to suck in the suckers usually comes from the doom brigade, who sell subscriptions, books, paid appearances and any other means, to get the dollar from the suckers
majority of the adult population are not wealthy so the doomsdayer guru's, have a ready made audience
they sell the doom picture to them it reinforces their non wealthy attitude
then promises, that the wealthy will go bust and the poor people will get huge bargains