Really happy about the product launching this week and looking forward to Hope before month's end. But MAN these videos are really disappointing. Getting word out is so important and this just misses the mark imo. You don't need to tell insomniacs stats about insomnia. They already know they have trouble sleeping. The message is the solution, not the problem. And the brand is the product - Zenivol, not Zelira. They don't even have a backing track... seriously dull. I'm concerned if this is the best their marketing team can do. Truly underwhelming.
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