That strategy might have had merit pre-launch but this is go-time. They need to activate the product in market. This screams low budget and just lacks any purpose or direction. Who are these videos for, doctors or patients? And where's the call to action? - "Ask your doctor about Zenivol today". It's real 101 stuff, even on a shoestring budget you wouldn't make these mistakes. Anyway I'm ranting but only because I care. Zelira needs to nail the marketing and this ain't that.
Dream big with Zelira, page-19
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